We built the resource we wished we'd had.
IDEA Content exists because two practitioners got tired of watching good people do important work without the tools to do it well.
OUR STORY
Gabby Zuniga and Michael Bach have spent their careers inside the work of inclusion, diversity, equity, and accessibility. Not observing it from the outside, not consulting on it from a distance, but doing it. Building programs, writing policies, advising organizations, and showing up on Monday morning with the same question every IDEA professional knows: where do I even start?
IDEA Content is the answer they built for themselves. And for everyone like them.
OUR MISSION
To be the most trusted curator of reliable, high-quality IDEA content, making it easier for employers to communicate effectively, connect with a diverse workforce, and build inclusive workplaces.
OUR VALUES
Curate with Intentionality
Everything in IDEA Content is chosen deliberately. We don't publish content because it fills space. We publish it because it's accurate, useful, and ready to use in the real world. Every template, toolkit, and resource has been evaluated against the standard we'd hold ourselves to as practitioners.
Lead with Expertise
The content in this platform wasn't written by generalists or assembled by algorithm. It comes from decades of lived and professional experience in the IDEA field from someone who has advised some of Canada's largest organizations, written books on the subject, and built one of the country's most respected DEI institutions from the ground up.
Evolve with Growth
The IDEA landscape changes. Terminology shifts. New research emerges. Regulations update. We stay current so you don't have to start from scratch every time something changes. The platform is updated every week because the work you're doing can't afford to rely on last year's thinking.
MEET THE FOUNDERS
Gabby Zuniga, MIR, CHRL
Co-Founder of IDEA Content
Gabby Zuniga immigrated to Canada from Chile at age 8. That early experience of navigating a new culture, a new language, and a new sense of belonging shaped everything that followed -- including her conviction that inclusive workplaces aren't just a nice idea. They're a necessity.
Gabby brings to IDEA Content a background in communications, operations, and organizational strategy. She is the driving force behind how the platform is built, how content reaches members, and how the community experience is shaped. She understands that good intentions mean nothing without good systems -- and she builds the systems.
Michael Bach, CCDP/AP
Co-Founder of IDEA Content
Michael Bach is one of Canada's most recognized voices in inclusion, diversity, equity, and accessibility. He founded the Canadian Centre for Diversity and Inclusion (CCDI), served as National DEI Lead at KPMG and Deputy Chief Diversity Officer for KPMG International, and has advised organizations across industries on building workplaces where everyone can do their best work.
He holds a DEI certification from Cornell University and has been recognized with over a dozen national awards for his contributions to the field, including the Canadian HR Reporter's Readers' Choice Award and recognition from the Diversity Collegium.
His two books - both bestsellers - have become standard reading for practitioners and leaders serious about this work:
Birds of All Feathers: Doing Diversity and Inclusion Right (Globe and Mail bestseller)
Alphabet Soup: The Essential Guide to LGBTQ2+ Inclusion at Work (Toronto Star bestseller)
Michael brings to IDEA Content not just credentials, but the practitioner's instinct for what actually works on the ground, and what sounds good in a boardroom but falls apart by Friday.
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